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hello. i'm erika ashley, award-winning social media and influencer marketing strategist.
I've been in the social media and influencer marketing worlds since 2005, when I was designing Myspace layouts for the original influencers on Myspace.
I've worked with Grammy winning artists and celebrities to establish their social media presence, and helped entrepreneurs around the world grow their following, get seen in the world's top media outlets, and negotiate powerful deals with brands. I've helped celebrities trend all over the world.
I've worked on both sides of the influencer marketing spectrum; as a part of my work with celebrity clients, I managed fan influencer campaigns on behalf of Proactiv, particularly brand awareness campaigns. As an influencer in the beauty and fashion space, I participated in a variety of campaigns on my blog and social media with Clarisonic, Derma E, Clean + Clear, Forever21, H+M, PIOL dress and more.
Now, I speak, train, and consult on the influencer economy and the shifting direction of social media marketing.